New Product Acceptance: The Impact of Diffusion Factors on Consumer Preference Patterns

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Serval ID
serval:BIB_A2FBF0674374
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Production externe
Title
New Product Acceptance: The Impact of Diffusion Factors on Consumer Preference Patterns
Title of the conference
13th Annual Conference, Administrative Sciences Association of Canada (ASAC), Québec
Author(s)
Cestre G.
Publication state
Published
Issued date
06/1992
Peer-reviewed
Oui
Create date
31/03/2009 11:28
Last modification date
20/08/2019 16:08
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