Product Ethnicity: Revisiting the Match between Products and Countries

Details

Serval ID
serval:BIB_9E58FCC37D9B
Type
Article: article from journal or magazin.
Collection
Publications
Title
Product Ethnicity: Revisiting the Match between Products and Countries
Journal
Journal of International Marketing
Author(s)
Cestre G., Usunier J.-C.
Publication state
Published
Issued date
2007
Peer-reviewed
Oui
Volume
15
Number
3
Pages
32-72
Notes
Distinction obtenue : Emerald Management Reviews Citation of Excellence 2008
Create date
19/11/2007 11:42
Last modification date
20/08/2019 16:04
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