Mobile Application Market: A Mobile Network Operators' Perspective

Details

Serval ID
serval:BIB_9CB06FE0AA45
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Title
Mobile Application Market: A Mobile Network Operators' Perspective
Title of the conference
Lecture Notes in Business Information Processing
Author(s)
Holzer A., Ondrus J.
Publisher
Springer Berlin Heidelberg
Address
Phoenix, AZ, USA
ISBN
9783642174483
9783642174490
ISSN
1865-1348
1865-1356
Publication state
Published
Issued date
2010
Peer-reviewed
Oui
Pages
186-191
Language
english
Abstract
The mobile telecommunication market has recently been shaken by the arrival of new actors, such as Apple and Google. As a consequence, the relatively well-established mobile network operators (MNO) have to rethink their position in the market if they want to participate in the growth of mobile telecommunication revenues. Mobile applications and services are being seen as great opportunity of new revenue sources. However, with the current market structure, MNOs do not hold a privileged position compared to mobile platforms providers such as Apple with iTunes. In this paper, we assess whether or not there is still space in the mobile application market for MNOs. In order to do so, we examine different roles in the mobile application value chain and determine how MNOs can position themselves in this turbulent new market. Our analysis shows that MNOs will have to focus on their core business as network provider and establish alliances with platform providers.
Create date
01/03/2018 10:55
Last modification date
20/08/2019 15:03
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