The sun is no fun without rain: Physical environments affect how we feel about yellow across 55 countries
Details
Download: Jonauskaite_et_al-2019-Journal_Environmental_Psychology_post-print.pdf (2200.57 [Ko])
State: Public
Version: Author's accepted manuscript
License: CC BY-NC-ND 4.0
State: Public
Version: Author's accepted manuscript
License: CC BY-NC-ND 4.0
Serval ID
serval:BIB_97EA8837FDD4
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
The sun is no fun without rain: Physical environments affect how we feel about yellow across 55 countries
Journal
Journal of Environmental Psychology
ISSN
0272-4944
Publication state
Published
Issued date
12/2019
Peer-reviewed
Oui
Volume
66
Pages
101350
Language
english
Abstract
Across cultures, people associate colours with emotions. Here, we test the hypothesis that one driver of this cross-modal correspondence is the physical environment we live in. We focus on a prime example – the association of yellow with joy, – which conceivably arises because yellow is reminiscent of life-sustaining sunshine and pleasant weather. If so, this association should be especially strong in countries where sunny weather is a rare occurrence. We analysed yellow-joy associations of 6625 participants from 55 countries to investigate how yellow-joy associations varied geographically, climatologically, and seasonally. We assessed the distance to the equator, sunshine, precipitation, and daytime hours. Consistent with our hypotheses, participants who live further away from the equator and in rainier countries are more likely to associate yellow with joy. We did not find associations with seasonal variations. Our findings support a role for the physical environment in shaping the affective meaning of colour.
Keywords
Applied Psychology, Social Psychology
Funding(s)
Swiss National Science Foundation / 100014_182138
Swiss National Science Foundation / P0LAP1_175055
Create date
20/09/2019 18:30
Last modification date
21/11/2022 8:25