Assessing consumer preferences in the context of new product diffusion

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Serval ID
serval:BIB_9212
Type
Article: article from journal or magazin.
Collection
Publications
Institution
UNIL/CHUV
Title
Assessing consumer preferences in the context of new product diffusion
Journal
International Journal of Research in Marketing
Author(s)
Cestre G., Darmon R.Y.
Publication state
Published
Issued date
1998
Peer-reviewed
Oui
Volume
vol 15
Number
2
Pages
123-135
OAI-PMH
oai:serval.unil.ch:BIB_9212
Create date
19/11/2007 11:40
Last modification date
20/08/2019 15:55
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