The impact of contextual television ads on online conversions: An application in the insurance industry

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Serval ID
serval:BIB_91B161214508
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Production externe
Title
The impact of contextual television ads on online conversions: An application in the insurance industry
Journal
International Journal of Research in Marketing
Author(s)
Guitart Ivan A., Hervet Guillaume
ISSN
0167-8116
Publication state
Published
Issued date
06/2017
Volume
34
Number
2
Pages
480-498
Language
english
Keywords
Marketing
DOI
10.1016/j.ijresmar.2016.10.002
Web of science
000405062800011
Create date
27/08/2021 8:16
Last modification date
27/08/2021 8:16
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