The internal limits to firms' nonmarket activities

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Serval ID
serval:BIB_8FAD02F1A091
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
The internal limits to firms' nonmarket activities
Journal
European Management Review
Author(s)
Bonardi J.-P.
ISSN
1740-4754
Publication state
Published
Issued date
09/2008
Peer-reviewed
Oui
Volume
5
Number
3
Pages
165-174
Language
english
Abstract
It is well documented that firms develop nonmarket strategies to try to shape public policy changes to their advantage. But are there no limits to this? This paper argues that there is in fact an important limitation, internal to the firm, which comes from the necessity for firms to integrate market and nonmarket activities. Because the two types of activities are not always complements but sometimes substitutes, firms end up giving up part of their nonmarket activities to avoid restricting the development of their market strategies. This argument is tested in the context of the European telecommunications industry. Results suggest that there is reasonable ground for optimism regarding the potentially negative influence that firms' nonmarket activities might play in a democracy.
Keywords
Nonmarket strategies, Strategic commitment, Public policy, Democracy
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Create date
17/09/2008 22:34
Last modification date
20/08/2019 14:53
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