Relationship Keyness: The Underlying Concept for Different Forms of Key Relationship Management

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Serval ID
serval:BIB_8EA2EDD01D3E
Type
Article: article from journal or magazin.
Collection
Publications
Institution
UNIL/CHUV
Title
Relationship Keyness: The Underlying Concept for Different Forms of Key Relationship Management
Journal
Industrial Marketing Management
Author(s)
Ivens B.S., Pardo C., Salle R., Cova B.
Publication state
Published
Issued date
2009
Peer-reviewed
Oui
Volume
38
Pages
513-519
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_8EA2EDD01D3E
Create date
21/08/2009 16:09
Last modification date
20/08/2019 15:52
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