The Impact of Brand- Specific Transformational Leadership on Brand-Building Behaviors of Front-Line Service Employees

Details

Serval ID
serval:BIB_8E022BA34CF8
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Title
The Impact of Brand- Specific Transformational Leadership on Brand-Building Behaviors of Front-Line Service Employees
Title of the conference
European Marketing Academy Conference
Author(s)
Morhart F. M., Herzog W., Tomczak T.
Address
Reykjavik, Iceland
Publication state
Published
Issued date
2007
Peer-reviewed
Oui
Language
english
Create date
09/09/2009 21:52
Last modification date
20/08/2019 14:51
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