Product ethnicity: Cognitive Associations between Products and Countries

Details

Serval ID
serval:BIB_891D6D0BDC2C
Type
Report: a report published by a school or other institution, usually numbered within a series.
Publication sub-type
Working paper: Working papers contain results presented by the author. Working papers aim to stimulate discussions between scientists with interested parties, they can also be the basis to publish articles in specialized journals
Collection
Publications
Title
Product ethnicity: Cognitive Associations between Products and Countries
Author(s)
Cestre G., Usunier J.-C.
Institution details
Université de Lausanne - HEC
Issued date
2007
Number
0712
Genre
Working papers IRM
Create date
02/04/2009 11:52
Last modification date
21/08/2019 6:13
Usage data