Gender and the Question-Behavior Effect: Evidence of Moderation from Two Experiments
Details
Serval ID
serval:BIB_77042DB9EA1A
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
Gender and the Question-Behavior Effect: Evidence of Moderation from Two Experiments
Title of the conference
EMAC (European Marketing Academy Conference) 2011 Conference Proceedings, Ljubljana, Slovenia
Publication state
Published
Issued date
2011
Peer-reviewed
Oui
Create date
29/08/2014 11:11
Last modification date
21/08/2019 5:13