Gender and the Question-Behavior Effect: Evidence of Moderation from Two Experiments

Details

Serval ID
serval:BIB_77042DB9EA1A
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
Gender and the Question-Behavior Effect: Evidence of Moderation from Two Experiments
Title of the conference
EMAC (European Marketing Academy Conference) 2011 Conference Proceedings, Ljubljana, Slovenia
Author(s)
Sprott D., Spangenberg E., Devezer B., Zidansek M.
Publication state
Published
Issued date
2011
Peer-reviewed
Oui
Create date
29/08/2014 11:11
Last modification date
21/08/2019 5:13
Usage data