The second mover's market research dilemma

Details

Ressource 1Download: s41270-024-00320-3.pdf (1316.11 [Ko])
State: Public
Version: Final published version
License: CC BY 4.0
Serval ID
serval:BIB_70F81DC7D17F
Type
Article: article from journal or magazin.
Collection
Publications
Institution
UNIL/CHUV
Title
The second mover's market research dilemma
Journal
Journal of Marketing Analytics
Author(s)
Christen Markus, Soberman David A.
ISSN
2050-3318
2050-3326
Publication state
Published
Issued date
07/06/2024
Peer-reviewed
Oui
Language
english
URN
urn:nbn:ch:serval-BIB_70F81DC7D17F5
OAI-PMH
oai:serval.unil.ch:BIB_70F81DC7D17F
DOI
10.1057/s41270-024-00320-3
Open Access
Yes
Create date
08/06/2024 14:06
Last modification date
09/06/2024 6:12
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