Attitudes toward luxury products, counterfeits and imitations: the impact of conformity, self and fashion consciousness.

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Serval ID
serval:BIB_6FAD9ACD4CD3
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Production externe
Title
Attitudes toward luxury products, counterfeits and imitations: the impact of conformity, self and fashion consciousness.
Title of the conference
39th European Marketing Academy Conference
Author(s)
Kocher B., Müller B., Chauvet V.
Organization
European Marketing Academy
Address
Copenhagen, Denmark
Publication state
Published
Issued date
2010
Peer-reviewed
Oui
Language
english
Create date
26/10/2010 17:03
Last modification date
20/08/2019 15:28
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