Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations

Details

Request a copyRequest a copy
Serval ID
serval:BIB_6EA46B9655B2
Type
Article: article from journal or magazin.
Collection
Publications
Institution
UNIL/CHUV
Title
Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations
Journal
European Journal of Marketing
Author(s)
Rönkkö Mikko, Lee Nick, Evermann Joerg, McIntosh Cameron, Antonakis John
ISSN
0309-0566
0309-0566
Publication state
Published
Issued date
30/05/2023
Volume
57
Number
6
Pages
1597-1617
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_6EA46B9655B2
DOI
10.1108/ejm-02-2021-0099
Web of science
000955339100001
Open Access
Yes
Create date
12/06/2024 8:22
Last modification date
13/06/2024 6:04
Usage data