Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing

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Serval ID
serval:BIB_6762E0CC0246
Type
Article: article from journal or magazin.
Collection
Publications
Institution
UNIL/CHUV
Title
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing
Journal
Marketing Letters
Author(s)
Hofstetter Reto, de Bellis Emanuel, Brandes Leif, Clegg Melanie, Lamberton Cait, Reibstein David, Rohlfsen Felicia, Schmitt Bernd, Zhang John Z.
ISSN
0923-0645
1573-059X
Publication state
Published
Issued date
12/2022
Volume
33
Number
4
Pages
705-711
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_6762E0CC0246
DOI
10.1007/s11002-022-09639-2
Web of science
000832858100001
Open Access
Yes
Create date
07/01/2025 13:38
Last modification date
08/01/2025 7:03
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