Place branding & place marketing 1976–2016 : A multidisciplinary literature review

Details

Serval ID
serval:BIB_664200FF4DD1
Type
Article: article from journal or magazin.
Publication sub-type
Review (review): journal as complete as possible of one specific subject, written based on exhaustive analyses from published work.
Collection
Publications
Institution
Title
Place branding & place marketing 1976–2016 : A multidisciplinary literature review
Journal
International Review on Public and Nonprofit Marketing
Author(s)
Vuignier Renaud
ISSN
1865-1992 (electronic version)
Publication state
Published
Issued date
2017
Peer-reviewed
Oui
Volume
14
Number
4
Pages
447–473
Language
english
Create date
02/05/2017 12:20
Last modification date
20/08/2019 15:22
Usage data