Vendre en couleurs : photographie, publicité et imprimerie chez Gaston de Jongh

Details

Serval ID
serval:BIB_65B1BBB6FA49
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Vendre en couleurs : photographie, publicité et imprimerie chez Gaston de Jongh
Journal
Focales
Author(s)
Schmidt Alexandra
ISSN
2556-5125
Publication state
In Press
Peer-reviewed
Oui
Number
7
Language
french
Abstract
This paper aims to show, from the case study of the Swiss professional photographer Gaston de Jongh, that the 1930s were a pivotal period in the history of colour photography, during which scientists, photographers, and printers were working closely in the search for a high quality and accessible colour process, at a time when, between the Autochrome and the Kodachrome eras, no process seemed to establish itself permanently. This process must then meet the overriding criterion of printed reproduction, since advertising was one of the main drivers of this technical advancement.
Keywords
Gaston de Jongh, photographie, couleur, publicité, imprimerie, métiers, procédés, technique, reproductibilité, photomécanique, impression, consommation de masse, industrie, entreprise, Suisse, France, Angleterre
Open Access
Yes
Create date
02/08/2022 16:17
Last modification date
05/08/2022 5:37
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