Gestion Stratégique de la Marque - Analyse et Modélisation

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Serval ID
serval:BIB_6040C315EBA9
Type
Report: a report published by a school or other institution, usually numbered within a series.
Publication sub-type
Working paper: Working papers contain results presented by the author. Working papers aim to stimulate discussions between scientists with interested parties, they can also be the basis to publish articles in specialized journals
Collection
Publications
Institution
UNIL/CHUV
Title
Gestion Stratégique de la Marque - Analyse et Modélisation
Author(s)
Uhlmann  V., Cestre G.
Institution details
Université de Lausanne, Faculté des HEC, Institut de recherche en management
Issued date
1999
Number
9906
Genre
Working paper IUMI
Language
french
OAI-PMH
oai:serval.unil.ch:BIB_6040C315EBA9
Create date
19/11/2007 10:29
Last modification date
20/08/2019 14:17
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