This paper addresses the motivations underlying migration decision-making in the case of young university graduates returning to their rural home region in Switzerland. Empirical results show the joint role of social ties, living environment, and job opportunities, although the weight given to each of these factors varies between graduates. Some strategies used by the graduates to cope with a limited labour market are furthermore identified. I argue that internal migrations are far from being the sole consequence of labour market conditions and that a greater appreciation of non-economic issues is needed.
Keywords: internal migration; return migration; brain drain; youth; highly skilled migrants