The Impact of Narrative Transportation on Repeated Viewership in Television Programming

Details

Serval ID
serval:BIB_57B242F5E487
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
The Impact of Narrative Transportation on Repeated Viewership in Television Programming
Title of the conference
Society for Consumer Psychology 2012 Conference Proceedings, Las Vegas, NV
Author(s)
Gillespie B., Taylor D., Mulder M., Zidansek M.
Publication state
Published
Issued date
2012
Peer-reviewed
Oui
Create date
29/08/2014 12:06
Last modification date
21/08/2019 6:17
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