Online purchase decisions: how much influence on information display do consumers desire?

Details

Serval ID
serval:BIB_526416590276
Type
Inproceedings: an article in a conference proceedings.
Publication sub-type
Poster: Summary – with images – on one page of the results of a researche project. The summaries of the poster must be entered in "Abstract" and not "Poster".
Collection
Publications
Institution
Title
Online purchase decisions: how much influence on information display do consumers desire?
Title of the conference
Annual Meeting of the Society for Judgment and Decision Making
Author(s)
Reisen N., Hoffrage U.
Address
Chicago (IL) USA
Publication state
Published
Issued date
11/2008
Language
english
Notes
ReisenJDM08
Abstract
Three prototypes of shopping websites were evaluated regarding their perceived utility. These prototypes varied with respect to their functionality, that is, the influence users had on how product information was displayed. Overall, people were most satisfied with the prototypes of high and medium functionality, and the least functional prototype received considerably worse ratings. The high functionality prototype was rated best regarding ease of eliminating and comparing alternatives but worst regarding understandability and ease of use. We conclude that consumers appreciate some functionality, but only as long as such a decision support system is easy to understand without instruction.
Create date
17/02/2009 12:23
Last modification date
20/08/2019 15:07
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