Are Key Account Relationships Different? Empirical Results on Supplier Strategies and Customer Reactions

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Serval ID
serval:BIB_52390DE135EF
Type
Article: article from journal or magazin.
Collection
Publications
Institution
UNIL/CHUV
Title
Are Key Account Relationships Different? Empirical Results on Supplier Strategies and Customer Reactions
Journal
Industrial Marketing Management
Author(s)
Ivens B.S., Pardo C.
Publication state
Published
Issued date
05/2007
Peer-reviewed
Oui
Volume
34
Number
4
Pages
470 - 482
OAI-PMH
oai:serval.unil.ch:BIB_52390DE135EF
Create date
19/11/2007 11:26
Last modification date
20/08/2019 15:07
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