Types of Price Behavior and Their Influence on the Purchase of Discount Product Lines: An Empirical Study in FMCG Retailing

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Serval ID
serval:BIB_4DB07CE7B0C5
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Types of Price Behavior and Their Influence on the Purchase of Discount Product Lines: An Empirical Study in FMCG Retailing
Title of the conference
North American Association of Consumer Research Conference, San Francisco, October 21-24
Author(s)
Ivens B.S., Müller B., Güse K.
Publication state
Published
Issued date
2008
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_4DB07CE7B0C5
Create date
21/08/2009 15:37
Last modification date
20/08/2019 14:02
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