Consumer Decision Making - Marketing and Competition in the Information Age

Details

Serval ID
serval:BIB_4BF7B93C0F15
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
Consumer Decision Making - Marketing and Competition in the Information Age
Title of the conference
28th European Marketing Academy (EMAC) Conference, Berlin
Working group(s)
Cestre G. (président de séance)
Publication state
Published
Issued date
05/1999
Peer-reviewed
Oui
Create date
19/11/2007 11:26
Last modification date
20/08/2019 15:00
Usage data