Brand Authenticity: an Integrative Framework

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Serval ID
serval:BIB_4B1538B640FD
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Brand Authenticity: an Integrative Framework
Title of the conference
Proceedings of the AMA Winter Marketing Educators' Conference
Author(s)
Girardin F., Guèvremont A., Morhart F. M., Malär L., Grohmann B.
Address
Las Vegas, Nevada
Publication state
Published
Issued date
2013
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_4B1538B640FD
Create date
04/12/2012 14:24
Last modification date
21/08/2019 5:16
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