Assessing Consumer Preferences in the Context of New Product Diffusion

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Serval ID
serval:BIB_4A56537969F9
Type
PhD thesis: a PhD thesis.
Collection
Publications
Institution
Production externe
Title
Assessing Consumer Preferences in the Context of New Product Diffusion
Author(s)
Cestre G.
Director(s)
Darmon R.
Institution details
Université McGill, Montréal
Publication state
Accepted
Issued date
1992
Create date
03/04/2009 13:46
Last modification date
20/08/2019 13:58
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