Book Review of Cheryl Nakata (ed.), Beyond Hofstede: Culture Frameworks for Global Marketing and Management. Palgrave Macmillan, 2009

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Ressource 1Download: IJCCM 2009 Nakata Beyond Hofstede Book Review JCU 11-09.pdf (101.05 [Ko])
State: Public
Version: Final published version
License: Not specified
Serval ID
serval:BIB_4A1FC2EA91EA
Type
Article: article from journal or magazin.
Collection
Publications
Institution
UNIL/CHUV
Title
Book Review of Cheryl Nakata (ed.), Beyond Hofstede: Culture Frameworks for Global Marketing and Management. Palgrave Macmillan, 2009
Journal
International Journal of Cross Cultural Management
Author(s)
Usunier Jean-Claude
Publication state
Published
Issued date
15/03/2009
Language
english
URN
urn:nbn:ch:serval-BIB_4A1FC2EA91EA3
OAI-PMH
oai:serval.unil.ch:BIB_4A1FC2EA91EA
Create date
20/03/2023 12:03
Last modification date
21/03/2023 7:10
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