Flow Revisited: Process Conceptualization and Extension to Reactive Consumption Experiences

Details

Serval ID
serval:BIB_48C41CC65B9A
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Title
Flow Revisited: Process Conceptualization and Extension to Reactive Consumption Experiences
Title of the conference
Proceedings of the AMA Winter Educators Conference 2013
Author(s)
Jahn S., Drengner J., Furchheim P.
ISBN
978-1-62748-887-7
ISSN-L
1054-0806
Publication state
Published
Issued date
2013
Peer-reviewed
Oui
Volume
24
Pages
462
Language
english
Notes
Best in Conference Paper Award
Abstract
Despite its wide use in marketing research, flow still lacks a proper conceptualization. Building on analytical procedures and two studies, this paper offers a conceptualization that regards flow as the process from engrossment to enjoyment. In so doing, formerly declared flow dimensions (e.g., challenge-skill balance, clear goals) are identified as antecedents to the flow process. An important implication of this distinction is that the core flow process can also exist in reactive consumption experiences, such as listening to music or watching TV. Hence, the research has important implications for both marketing research and practice.
Keywords
flow experience, conceptualization, optimal experience, scale development
Create date
19/05/2015 12:51
Last modification date
20/08/2019 13:55
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