The influence of a person’s digital affinity on unit nonresponse and attrition in an online panel

Details

Serval ID
serval:BIB_47EFD62984C6
Type
Article: article from journal or magazin.
Collection
Publications
Title
The influence of a person’s digital affinity on unit nonresponse and attrition in an online panel
Journal
Social Science Computer Review
Author(s)
Herzing Jessica M. E., Blom Annelies G.
Publication state
Published
Issued date
2019
Peer-reviewed
Oui
Volume
37
Number
3
Pages
404–424
Language
english
Abstract
Research has shown that the non-internet population is hesitant to respond to online survey requests. However, also subgroups in the internet population with low digital affinity may hesitate to respond to online surveys. This latter issue has not yet received much attention by scholars, despite its potentially detrimental effects on the external validity of online survey data. In this paper, we explore the extent to which a person’s digital affinity contributes to nonresponse bias in the German Internet Panel (GIP), a probability-based online panel of the general population. With a multi-dimensional classification of digital affinity, we predict response to the first online panel wave and participation across panel waves. We find that persons that belong to different classes of digital affinity have systematically different socio-demographic characteristics and show different voting behavior. In addition, we find that initial response propensities vary by classes of digital affinity, as do attrition patterns over time. Our results demonstrate the importance of digital affinity for the reduction of nonresponse bias during fieldwork
Keywords
IT literacy, digital literacy, technical affinity, nonresponse bias, probability-based online survey, digital divide
Create date
05/04/2018 10:39
Last modification date
21/08/2019 6:18
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