Is banner blindness genuine? Eye tracking internet text advertising

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Serval ID
serval:BIB_46D23A65C6B5
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Production externe
Title
Is banner blindness genuine? Eye tracking internet text advertising
Journal
Applied Cognitive Psychology
Author(s)
Hervet Guillaume, Guérard Katherine, Tremblay Sébastien, Chtourou Mohamed Saber
ISSN
0888-4080
Publication state
Published
Issued date
09/2011
Volume
25
Number
5
Pages
708-716
Language
english
Keywords
Arts and Humanities (miscellaneous), Developmental and Educational Psychology, Experimental and Cognitive Psychology
DOI
10.1002/acp.1742
Web of science
000295384700005
Create date
27/08/2021 8:17
Last modification date
27/08/2021 8:17
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