How brands mobilize status, reputation, and legitimacy cues to signal their social standing: The case of luxury watchmaking

Details

Ressource 1Request a copy Under indefinite embargo.
UNIL restricted access
State: Public
Version: Final published version
License: CC BY 4.0
Serval ID
serval:BIB_3A7C6A868C91
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
How brands mobilize status, reputation, and legitimacy cues to signal their social standing: The case of luxury watchmaking
Journal
Marketing Theory
Author(s)
Philippe Déborah, Debenedetti Alain, Chaney Damien
ISSN
1470-5931
1741-301X
Publication state
In Press
Peer-reviewed
Oui
Pages
147059312210893
Language
english
Keywords
Marketing
Web of science
Open Access
Yes
Create date
16/05/2022 9:49
Last modification date
25/05/2022 6:36
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