Attitudes towards Luxury Products, Counterfeits and Imitations: An Exploratory Study of Personal and Company-Controlled Variables

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Serval ID
serval:BIB_3A2F7C91571D
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Attitudes towards Luxury Products, Counterfeits and Imitations: An Exploratory Study of Personal and Company-Controlled Variables
Title of the conference
35th Annual Conference of the European Marketing Academy
Author(s)
Müller B., Kocher B., Chauvet V.
Organization
European Marketing Academy
Address
Athens, Greece
Publication state
Published
Issued date
2006
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_3A2F7C91571D
Create date
19/11/2007 10:16
Last modification date
20/08/2019 13:29
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