The Moderating Effect of Self-Monitoring on Consumer Response to Gender Role Portrayals.

Details

Serval ID
serval:BIB_37548
Type
Article: article from journal or magazin.
Collection
Publications
Title
The Moderating Effect of Self-Monitoring on Consumer Response to Gender Role Portrayals.
Journal
Advances in Consumer Research
Author(s)
Czellar S
Publication state
Published
Issued date
2005
Volume
32
Create date
19/11/2007 11:12
Last modification date
20/08/2019 14:25
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