Fine forecasts: encouraging the media to include ultraviolet radiation information in summertime weather forecasts

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Ressource 1Download: serval:BIB_354391F9AF1F.P001 (137.24 [Ko])
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It was possible to publish this article open access thanks to a Swiss National Licence with the publisher.
Serval ID
serval:BIB_354391F9AF1F
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Fine forecasts: encouraging the media to include ultraviolet radiation information in summertime weather forecasts
Journal
Health Education Research
Author(s)
Richards  Rosalina, Reeder  Anthony, Bulliard  Jean-Luc
ISSN
0268-1153
Publication state
Published
Issued date
2004
Volume
19
Number
6
Pages
677-685
Notes
SAPHIRID:45968
Abstract
Melanoma and skin cancer are largely attributable to over-exposure to solar ultraviolet radiation (UVR). Reports of UVR levels within media weather forecasts appear to be well received by the public and have good potential to communicate the need for appropriate sun protection to a broad audience. This study describes provision of UVR messages by New Zealand newspapers, radio and TV stations over a 4-year period, and examines the impact of an intervention which aimed to address media concerns about the financial costs of accessing UVR information for broadcast. Newspaper and radio presentation of UVR information increased immediately after these costs were removed; however, among radio stations it dropped in subsequent years. Among those media that were presenting UVR, this information was broadcast throughout the summer period and repeated throughout the day. Furthermore, most reports included concomitant, behavioral sun protection messages. At the final assessment (summer 2001/02), 66% of radio stations, both TV channels and 48% of newspapers reported UVR information in summertime weather reports. Efforts to further increase UVR presentation will need to address media concerns about time constraints on weather forecasts and media perceptions of poor audience demand or understanding of some UVR messages. [Authors]
Pubmed
Web of science
Open Access
Yes
Create date
05/03/2008 15:57
Last modification date
25/09/2019 6:08
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