The Role of Contracts in the Relationship Marketing Mix

Details

Serval ID
serval:BIB_3442AC4A2BB7
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Title
The Role of Contracts in the Relationship Marketing Mix
Title of the conference
Proceedings of the 5th Research Conference on Relationship Marketing - Emory University, Atlanta
Author(s)
Ivens B.S.
Publication state
Published
Issued date
2000
Peer-reviewed
Oui
Create date
19/11/2007 10:06
Last modification date
20/08/2019 13:20
Usage data