Examining the Role of Norms in Consumer-Brand Relationships: The Applicability of Macneil's Relational Exchange Theory

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Serval ID
serval:BIB_33D65262BFD4
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Examining the Role of Norms in Consumer-Brand Relationships: The Applicability of Macneil's Relational Exchange Theory
Title of the conference
Proceedings of the 36th EMAC Conference, Iceland, May 22-25, 2007
Author(s)
Birk M., Ivens B.S., Paulssen M.
Publication state
Published
Issued date
2007
Peer-reviewed
Oui
OAI-PMH
oai:serval.unil.ch:BIB_33D65262BFD4
Create date
15/05/2008 13:06
Last modification date
20/08/2019 14:20
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