Queens and workers in social insect colonies can differ in reproductive goals such as colony-level sex allocation and production of males by workers. That the presence of queen(s) often seems to affect worker behaviour in situations of potential conflict has given rise to the idea of queen control over reproduction. In small colonies queen control is possible via direct aggression against workers, but in large colonies queens cannot be effectively aggressive towards all the workers. This, plus evidence that queen-produced chemicals affect worker behaviour, has led to the conclusion that physical intimidation has been replaced by pheromonal queen control, whereby queen(s) chemically manipulate workers into behaving in ways that increase the queen's fitness at the worker's expense. It is argued in this paper, however, that pheromonal queen control has never conclusively been demonstrated and is evolutionarily difficult to justify. Proposed examples of pheromonal control are more likely to be honest signals, with workers' responses increasing their own inclusive fitness. A series of experimental and field studies in which positive results would give prima facie evidence for pheromonal queen control is suggested. Finally, three terms are defined: (1) pheromonal queen control for workers or subordinate queens being chemically manipulated into acting against their own best interests; (2) pheromonal queen signal for situations where workers or subordinate queens react to queen pheromones in ways that increase their, and possibly the queens', inclusive fitness; and (3) pheromonal queen effect where changes in the workers' or subordinate queens' behaviour have an unknown consequence on their inclusive fitness.