La promotion du tourisme italien en Suisse pendant la période 1919-1943
Details
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State: Public
Version: After imprimatur
License: Not specified
Serval ID
serval:BIB_31FF2D4B1F74
Type
PhD thesis: a PhD thesis.
Collection
Publications
Institution
Title
La promotion du tourisme italien en Suisse pendant la période 1919-1943
Director(s)
Haver Gianni
Institution details
Université de Lausanne, Faculté des sciences sociales et politiques
Publication state
Accepted
Issued date
2020
Language
french
Abstract
Cette thèse analyse la promotion du tourisme italien en Suisse dans la période entre la fin de la Première Guerre mondiale, 1919, et la chute du fascisme en Italie, qui a eu lieu en 1943. La recherche se réfère avant tout à toute la publicité et la communication éditoriale de l'ENIT, Agence nationale des industries touristiques ; en particulier au mensuel "Le Vie d’Italia", organe officiel de l’institution. L'analyse a été faite sur les médias francophones et italophones pour leur ligne éditoriale libérale en ligne avec l'approche ENIT. La thèse analyse la variété des médias de l’époque : journaux, périodiques, radio, cinéma et tout le matériel de propagande. En raison de la grande difficulté à trouver le matériel d'enquête, principalement détruit en raison de problèmes liés à la période de guerre et aux politiques de l'ENIT, cette recherche s'avère être un travail intéressant de recherche, de collecte et d'analyse de ce matériel précieux. Le tableau qui en résulte est extrêmement intéressant précisément en raison de la représentation touristique d'un pays qui a en partie véhiculé la propagande du régime fasciste à travers l'ENIT. Il fallait également contextualiser le moment politique, la langue et les politiques commerciales. Un travail complexe qui est présenté accompagné de références bibliographiques, de données et d'une analyse politique minutieuse entre deux pays très différents culturellement. L'importance économique du secteur touristique italien et l'intérêt des touristes suisses pour le "Bel Paese" donne également un retour socio-économique général important à toute cette thèse.
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This thesis analyzes the Italian tourism promotion in Switzerland in the period between the end of the First World War, 1919, and the fall of fascism in Italy, which took place in 1943. The research refers above all to all the advertising and editorial communications of ENIT, National Agency for Tourism Industries; specifically, on the "Le Vie d’Italia" which was the official magazine of the institution. The analysis was carried out on the French and Italian-language media for their liberal editorial line in line with the ENIT approach. The thesis analyzes the variety of media of the time: newspapers, periodicals, radio, cinema and all propaganda material. Due to the great difficulty in finding the survey material, mostly destroyed due to problems relating to the war period and ENIT policies, this research turns out to be an interesting job of finding, collecting and analyzing this precious material. The resulting picture is extremely interesting precisely because of the tourist representation of a country that partly conveyed the propaganda of the fascist regime through ENIT. It was also necessary to contextualize the political moment, the language and commercial policies. A complex work that is presented accompanied by bibliographical references, data and careful political analysis between two very different countries culturally. The economic importance of the Italian tourism sector and the interest of Swiss tourists for the “Bel Paese”also gives an important general socio-economic feedback to this whole thesis.
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This thesis analyzes the Italian tourism promotion in Switzerland in the period between the end of the First World War, 1919, and the fall of fascism in Italy, which took place in 1943. The research refers above all to all the advertising and editorial communications of ENIT, National Agency for Tourism Industries; specifically, on the "Le Vie d’Italia" which was the official magazine of the institution. The analysis was carried out on the French and Italian-language media for their liberal editorial line in line with the ENIT approach. The thesis analyzes the variety of media of the time: newspapers, periodicals, radio, cinema and all propaganda material. Due to the great difficulty in finding the survey material, mostly destroyed due to problems relating to the war period and ENIT policies, this research turns out to be an interesting job of finding, collecting and analyzing this precious material. The resulting picture is extremely interesting precisely because of the tourist representation of a country that partly conveyed the propaganda of the fascist regime through ENIT. It was also necessary to contextualize the political moment, the language and commercial policies. A complex work that is presented accompanied by bibliographical references, data and careful political analysis between two very different countries culturally. The economic importance of the Italian tourism sector and the interest of Swiss tourists for the “Bel Paese”also gives an important general socio-economic feedback to this whole thesis.
Create date
05/11/2020 12:54
Last modification date
13/11/2020 8:08