Why did Swiss citizens refuse to ban tobacco advertising?

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State: Public
Version: author
Serval ID
serval:BIB_31BD02254D6C
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Why did Swiss citizens refuse to ban tobacco advertising?
Journal
Tobacco Control
Author(s)
Cornuz J., Burnand B., Kawachi I., Gutzwiller F., Paccaud F.
ISSN
0964-4563
ISSN-L
0964-4563
Publication state
Published
Issued date
1996
Peer-reviewed
Oui
Volume
5
Number
2
Pages
149-53
Language
english
Abstract
A ban on tobacco advertising is one of the major tools to promote tobacco control. Swiss citizens recently refused to modify the Swiss Constitution to ban tobacco advertising. This case study shows how a strong alliance among the tobacco industry, the state, the media, and sports and cultural activities planners made it difficult for people to make an informed decision. The promoters of the ban were unable to provide counter-arguments to the mostly fallacious claims made by the opponents regarding the likely health and economic impact of this ban. A comparison to successful campaigns in Canada and New Zealand provides insight regarding factors missing in the Swiss campaign which might have been useful in obtaining support from Swiss citizens.
Keywords
Adolescent , Advertising as Topic* , Female , Humans , Male , Mass Media , Middle Aged , Plants, Toxic* , Smoking , Switzerland , Tobacco*
Pubmed
Open Access
Yes
Create date
25/01/2008 13:42
Last modification date
20/08/2019 13:17
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