The Impact of Perceived Corporate Brand Values on Brand Preference: An Exploratory Empirical Study

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Serval ID
serval:BIB_2D00AE6C9669
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
The Impact of Perceived Corporate Brand Values on Brand Preference: An Exploratory Empirical Study
Title of the conference
Proceedings of the 33rd European Marketing Academy Conference
Author(s)
Czellar S., Palazzo G.
Publisher
European Marketing Academy
Address
Murcia, Spain
Publication state
Published
Issued date
05/2004
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_2D00AE6C9669
Create date
14/05/2008 11:01
Last modification date
20/08/2019 13:12
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