Conscience et comportement : une approche intégrative bipolaire des objectifs de communication illustrée à l'aide des campagnes de Benetton
Details
Serval ID
serval:BIB_2BFE702E9DC9
Type
Report: a report published by a school or other institution, usually numbered within a series.
Publication sub-type
Working paper: Working papers contain results presented by the author. Working papers aim to stimulate discussions between scientists with interested parties, they can also be the basis to publish articles in specialized journals
Collection
Publications
Institution
Title
Conscience et comportement : une approche intégrative bipolaire des objectifs de communication illustrée à l'aide des campagnes de Benetton
Institution details
Institut für Marketing und Unternehmungsführung, Universität Bern
Address
Bern
Issued date
1994
Number
21
Genre
Arbeitspapier
Language
french
Number of pages
27
Keywords
communication, campagnes de publicité, Benetton
Create date
25/07/2014 15:04
Last modification date
20/08/2019 14:11
Usage data
