Consumer Attitude Towards Brand Extensions: An Integrative Model and Research Propositions.

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Serval ID
serval:BIB_28395
Type
Article: article from journal or magazin.
Collection
Publications
Institution
UNIL/CHUV
Title
Consumer Attitude Towards Brand Extensions: An Integrative Model and Research Propositions.
Journal
International Journal of Research in Marketing
Author(s)
Czellar S
Publication state
Published
Issued date
2003
Volume
20 (1)
Pages
97-115
OAI-PMH
oai:serval.unil.ch:BIB_28395
Create date
19/11/2007 9:55
Last modification date
20/08/2019 13:07
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