Brand Authenticity: An Integrative Framework and Measurement Scale

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Serval ID
serval:BIB_2653DD5BC08E
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Brand Authenticity: An Integrative Framework and Measurement Scale
Title of the conference
Proceedings of the 2015 SCP Winter Conference
Author(s)
Morhart F. M., Malär L., Guèvremont A., Girardin F., Grohmann B.
Address
Phoenix, Arizona
Publication state
Published
Issued date
2015
Peer-reviewed
Oui
Pages
210-212
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_2653DD5BC08E
Publisher's website
http://www.myscp.org/pdf/conference%20documents/SCP2015_proceedings_05032015.pdf
Create date
12/01/2015 18:05
Last modification date
21/08/2019 5:16
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