Using Linguistics for creating better international brand names

Details

Serval ID
serval:BIB_24185
Type
Article: article from journal or magazin.
Collection
Publications
Title
Using Linguistics for creating better international brand names
Journal
Journal of Marketing Communications
Author(s)
Usunier J.-C., Shaner J.
Publication state
Published
Issued date
2002
Peer-reviewed
Oui
Volume
8
Pages
1-18
Language
english
Create date
19/11/2007 10:49
Last modification date
03/03/2018 14:57
Usage data