Key-Account-Management in Business Markets: An Empirical Test of "Theoretical Wisdom" and "Common Wisdom"

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Serval ID
serval:BIB_1D204AE784C0
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Production externe
Title
Key-Account-Management in Business Markets: An Empirical Test of "Theoretical Wisdom" and "Common Wisdom"
Title of the conference
Proceedings of the 20th Annual IMP Conference - Copenhagen, September 3-5, 2004
Author(s)
Ivens B.S., Pardo C.
Publication state
Published
Issued date
2004
Peer-reviewed
Oui
Language
english
Publisher's website
https://www.impgroup.org
Create date
19/11/2007 9:42
Last modification date
20/08/2019 12:53
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