Key-Account-Management in Business Markets: An Empirical Test of "Theoretical Wisdom" and "Common Wisdom"
Details
Serval ID
serval:BIB_1D204AE784C0
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
Key-Account-Management in Business Markets: An Empirical Test of "Theoretical Wisdom" and "Common Wisdom"
Title of the conference
Proceedings of the 20th Annual IMP Conference - Copenhagen, September 3-5, 2004
Publication state
Published
Issued date
2004
Peer-reviewed
Oui
Language
english
Publisher's website
Create date
19/11/2007 10:42
Last modification date
20/08/2019 13:53