Abstract People tend to like objects that are looked at by others, especially if the person looking at the object expresses a positive emotion. But not all positive emotions are equal. We investigated the effect of third party gazing while expressing subtle positive emotions on perceivers’ subsequent preferences and evaluations of objects and people. In two studies participants saw faces looking at target objects and people either with a Duchenne, a non-Duchenne smile, or a neural expression. Participants first indicated gaze direction and later reported intuitive target preference and evaluated the targets. Results show a preference for target stimuli that were smiled at with a Duchenne smile as opposed to when they were looked at with a non-Duchenne smile or a neutral expression. More explicit evaluations of the target stimuli were not affected by the type of facial expression.