Consumer Evaluations of Product Co-branding : An Investigation of the Role of Brand Dominance on the Evaluation of an Alliance

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Serval ID
serval:BIB_17F0C1638448
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Consumer Evaluations of Product Co-branding : An Investigation of the Role of Brand Dominance on the Evaluation of an Alliance
Title of the conference
5th International Conference on Corporate and Marketing Communication (CMC), Rotterdam
Author(s)
Cestre G., Uhlmann V.
Publication state
Published
Issued date
05/2000
Peer-reviewed
Oui
OAI-PMH
oai:serval.unil.ch:BIB_17F0C1638448
Create date
19/11/2007 10:39
Last modification date
20/08/2019 13:48
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