Marketing Across Cultures

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Serval ID
serval:BIB_170E6E92B620
Type
Book:A book with an explicit publisher.
Collection
Publications
Institution
UNIL/CHUV
Title
Marketing Across Cultures
Author(s)
Usunier J.-C., Lee J.
Publisher
Pearson
ISBN
978-0-273-71391-3
Publication state
Published
Issued date
01/2009
Edition
5th edition
Keywords
International Marketing, Social and Cultural Aspects, Intercultural Communication
OAI-PMH
oai:serval.unil.ch:BIB_170E6E92B620
Publisher's website
http://www.pearson.ch/HigherEducation/Marketing/1449/9780273713913/Marketing-Across-Cultures-5th-Edition-.aspx
Create date
09/04/2009 12:13
Last modification date
21/08/2019 6:12
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