Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

Details

Serval ID
serval:BIB_163AA999C0FE
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries
Journal
Marketing Letters
Author(s)
Dubois B., Czellar S., Laurent G.
ISSN
0923-0645
Publication state
Published
Issued date
04/2005
Peer-reviewed
Oui
Volume
16
Number
2
Pages
115-128
Language
english
Abstract
This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the findings.
Keywords
luxuries, international marketing research, latent-class segmentation, mixture models
Web of science
Create date
19/11/2010 11:30
Last modification date
21/08/2019 5:15
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