The Emergence of Brand Authenticity: An Integrative Approach

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Serval ID
serval:BIB_142BF62A24DE
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
The Emergence of Brand Authenticity: An Integrative Approach
Title of the conference
Proceedings of the 41st EMAC Conference, Lisbon, Portugal.
Author(s)
Hellwig K.
Publication state
Published
Issued date
2012
Peer-reviewed
Oui
Keywords
Brand Authenticity, Branding, Consumer Culture Theory
OAI-PMH
oai:serval.unil.ch:BIB_142BF62A24DE
Create date
19/02/2013 9:43
Last modification date
21/08/2019 5:11
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